Brief, strategy, result. From a UK compression sock brand to Nigerian QSR and B2B. No cherry-picking, no vanity metrics. Just what happened and what it means.
Problem: £243 cost per result, broken attribution due to cookie consent blocking Pixel events, no funnel visibility.
Approach: Dual-trigger Pixel setup, Advanced Matching activation, AIDA-based creative framework, TikTok Shop expansion.
Result: CPR dropped from £243 to £62. Attribution restored across all placements.
What it means: Before optimising creatives, fix the data. A broken Pixel will defeat any creative strategy.
Problem: Drive first-week transaction volume for a new meal deal launch.
Approach: Influencer-led paid campaign with UGC-amplified creative across Meta.
Result: ₦1.5B+ in transactions and 300K+ orders in week one.
Problem: Drive app installs for the Access More super-app efficiently at scale.
Approach: Google Ads with Android-only targeting, weekly creative refreshes to sustain conversion rate.
Result: 34,000+ app installs and 6M+ impressions delivered.
Problem: Build reach and engagement from a near-zero baseline within a short campaign window.
Approach: 5-month paid media project across Meta with iterative creative testing.
Result: 400x engagement growth and 30M+ impressions in 3 months.
Problem: Recruit qualified dealers across Meta and LinkedIn simultaneously, with distinct audience behaviour on each platform.
Approach: Lead Form versus Website conversion paths tested in parallel on both platforms.
Result: 153 leads against a target of 77, nearly double across both platforms.