Qoray Mobility — Case Study

The Challenge

Recruiting qualified dealers at scale

Qoray Mobility needed to recruit qualified partners for their DODO dealer acquisition program — a structured initiative targeting individuals and businesses interested in joining the Qoray dealer network.

The campaign required a dual-platform approach: reaching a broad audience efficiently on Meta while simultaneously targeting decision-makers and business owners on LinkedIn. KPI targets were set at 42 leads on Meta and 35 on LinkedIn — 77 total.

The Approach

Platform-specific strategy, tested in parallel

Rather than applying a single approach across both platforms, the campaign was built around the behaviour of each platform's audience — with two conversion paths tested simultaneously on both Meta and LinkedIn to identify what drove the strongest results.

Meta Ads

Two campaign types were run in parallel — a Lead Form campaign and a Website campaign — to determine which conversion path delivered higher quality leads at better efficiency. Budget was continuously reallocated toward the stronger performer.

Best performing formats: Image and GIF creatives. Creative performance was monitored weekly with refreshes aligned to engagement signals.

LinkedIn Ads

The same A/B framework was applied on LinkedIn — Lead Form vs. Website Conversions — to understand how a professional B2B audience preferred to engage before committing to the dealer enquiry process.

Best performing format: GIF creatives consistently outperformed static assets across both campaign types on LinkedIn.

The Results

Nearly double the target — both platforms exceeded KPIs

All channels performed well and were continuously optimised to achieve results at a lower cost per lead, with initial KPIs exceeded on both platforms.

Platform	KPI	Leads Achieved	vs. Target
Meta	42 leads	107 leads	+155% Exceeded
LinkedIn	35 leads	46 leads	+31% Exceeded
Total	77 leads	153 leads	+99% Nearly 2× target

Key Insights

What the data revealed

📋

Meta favours frictionless conversion The Lead Form campaign significantly outperformed the Website campaign on Meta — confirming that removing steps from the conversion path drives stronger results for acquisition-focused campaigns. When the audience doesn't need to leave the platform, they convert.

💼

LinkedIn's professional audience wants a considered journey The reverse pattern emerged on LinkedIn — the Website Conversions campaign outperformed the Lead Form campaign (24 vs. 14 conversions). Professional audiences on LinkedIn respond better to visiting a branded landing page before committing to a form submission. Trust is built through the journey.

🎯

Platform-native strategies are non-negotiable for B2B What worked on Meta did not directly translate to LinkedIn, and vice versa. Running both conversion approaches in parallel on each platform — rather than assuming one universal approach — was the right call, and the data validated it. For B2B campaigns, platform behaviour must inform strategy, not just targeting.

✨

GIFs outperformed static assets across both platforms GIF-format creatives were the top performers on LinkedIn and among the top assets on Meta alongside images. Motion in the feed — even subtle — captures attention more effectively than static visuals for lead generation objectives.

Qoray Mobility — DODO Dealer Acquisition Campaign

Recruiting qualified dealers at scale

Platform-specific strategy, tested in parallel

Nearly double the target — both platforms exceeded KPIs

What the data revealed

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