Performance Marketing Consultant specialising in paid media for DTC and consumer brands. Meta, Google, TikTok, and LinkedIn. Based in Lagos, Nigeria. Working internationally.
I am a performance marketing consultant with five-plus years building data-led paid media systems for brands across FMCG, fintech, QSR, and DTC e-commerce, both agency-side at Wild Fusion Limited and through independent consulting engagements.
My focus is on the full picture: attribution architecture, creative testing frameworks, funnel behaviour, and budget efficiency. I do not just run campaigns. I build the systems that make paid media predictable and scalable over time.
I work best with brands that are already spending and want to understand why results are inconsistent, or those building their paid media function from scratch and want to do it properly the first time. My approach is async-first, systems-driven, and outcomes-focused. I communicate clearly, document everything, and deliver work that does not need to be repeated.
I am a member of the Association of Digital Marketing Professionals of Nigeria (ADMARP) and hold certifications from CXL Institute, Meta Blueprint, and Google Ads. I am currently Senior Campaign Executive at Wild Fusion Limited while taking on select independent engagements globally.
I take on a limited number of engagements at a time. Get in touch and tell me what you are working on.