Performance Marketing Consultant

Data-Led Performance and Growth Marketer.

Roqeebat is a Performance Marketing and Growth Manager with 5+ years of experience building data-led growth systems. She helps DTC and consumer brands get measurable growth from paid media — auditing accounts, fixing attribution, building campaigns, and managing everything from strategy to weekly optimisation.

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Roqeebat Alao, Performance Marketing Consultant based in Lagos Nigeria

74%

Cost-per-result reduction

Main Squeeze, UK DTC

I work with DTC and consumer brands across FMCG, beauty, and e-commerce in Nigeria and internationally.

Track record

What my campaigns delivered.

74%

Cost-per-result reduction

Main Squeeze, UK DTC

₦1.5B+

Week-one transactions

Chicken Republic

34K+

App installs delivered

Access Bank

155%

Above lead target

Qoray Mobility

BRANDS AND CLIENTS I HAVE WORKED WITH

What I do

Three ways to work together.

🔍

Paid Media Audit

For brands already spending who suspect budget is leaking somewhere. Full account review, tracking diagnosis, and a clear fix roadmap.

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🚀

Campaign Build and Management

For brands launching or scaling. Strategy, full account build, tracking setup, creative briefing, weekly optimisation, and monthly reporting.

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🧠

Fractional Performance Lead

For in-house teams that need senior paid media strategy without a full-time hire. Consulting, account reviews, and direction.

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From the journal

Notes from the field.

Meta Ads, Case Breakdown

How I reduced CPR by 74% for a UK compression sock brand

The account had broken attribution and a £243 cost per result. Here's exactly what I changed.

Meta Ads, Attribution

Why your Meta numbers don't match your website analytics

Platform ROAS versus blended ROAS, and the three numbers every DTC brand should actually track.

Nigeria, Market Insight

Performance marketing in Nigeria — what's actually different

Five years in this market. The assumptions that break, the ones that hold, and what international playbooks miss.

Work with Roqeebat

Let's talk about your account.

Tell me what you're working on and I'll get back to you within 24 hours.