5+ years driving scalable, data-led growth across FMCG, fintech, banking, food & e-commerce. I don't just run campaigns — I build systems that convert and compound.
I'm a Performance Marketing & Growth Consultant with 5+ years of experience building data-led growth systems across FMCG, fintech, banking, food, and e-commerce — both agency-side and in-house.
My work spans paid media strategy, funnel optimization, attribution architecture, and creative experimentation. I don't just run campaigns — I build repeatable frameworks that turn paid media into a predictable growth engine.
Currently based in Lagos, Nigeria, I've delivered cross-border campaigns across Nigeria and Ghana for regional and global brands — earning back-to-back team performance awards at Wild Fusion Limited.
As a consultant, I work with DTC e-commerce brands, startups, and established businesses who want to stop guessing with their ad spend and start scaling with confidence.
Took full ownership of a compression sock brand with high acquisition costs (£243 CPR), broken attribution, and inconsistent Meta Ads performance. Built a full A/B testing framework, fixed attribution via dual-trigger Pixel setup, and expanded to TikTok Shop.
Read the Moonlight Journal article ↗Influencer-led paid campaign for the Refuel Meal partnership — driving ₦1.5B+ in transactions and 300K+ orders in the first week alone.
Google Ads campaign with Android-only targeting to drive app installs for the Access More super-app at scale.
5-month paid media growth project across Meta platforms — from near-zero baseline to 30M+ impressions.
I partner with DTC e-commerce brands, startups, and growth-focused businesses to build paid media systems that are efficient, scalable, and built to last. If you're serious about growth, let's talk.
Response time
I respond to all enquiries within 24 hours.