Performance Marketing Consultant

Data-Led Performance and Growth Marketer.

Roqeebat is a Performance Marketing and Growth Manager with 5+ years of experience building data-led growth systems. She helps DTC and consumer brands get measurable growth from paid media — auditing accounts, fixing attribution, building campaigns, and managing everything from strategy to weekly optimisation.

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Roqeebat Alao, Performance Marketing Consultant based in Lagos Nigeria
74%
Cost-per-result reduction
Main Squeeze, UK DTC

I work with DTC and consumer brands across FMCG, beauty, and e-commerce in Nigeria and Globally.

Track record

What my campaigns delivered.

74%
Cost-per-result reduction
Main Squeeze, UK DTC
₦1.5B+
Week-one transactions
Chicken Republic
34K+
App installs delivered
Access Bank
155%
Above lead target
Qoray Mobility
BRANDS AND CLIENTS I HAVE WORKED WITH
Unilever — Lipton
Unilever — Rexona
Unilever — Knorr
PepsiCo Ghana
Chicken Republic
Access Bank
MasterRemit
Golden Penny Foods
Main Squeeze
Qoray Mobility
Starsight Energy
Seplat Energy
Wild Fusion
Unilever — Lipton
Unilever — Rexona
Unilever — Knorr
PepsiCo Ghana
Chicken Republic
Access Bank
MasterRemit
Golden Penny Foods
Main Squeeze
Qoray Mobility
Starsight Energy
Seplat Energy
Wild Fusion
What I do

Three ways to work together.

🔍
Paid Media Audit

For brands already spending who suspect budget is leaking somewhere. Full account review, tracking diagnosis, and a clear fix roadmap.

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🚀
Campaign Build and Management

For brands launching or scaling. Strategy, full account build, tracking setup, creative briefing, weekly optimisation, and monthly reporting.

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🧠
Fractional Performance Lead

For in-house teams that need senior paid media strategy without a full-time hire. Consulting, account reviews, and direction.

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From my journal

Notes from the field.

Meta Ads, Case Breakdown
How I reduced CPR by 74% for a UK compression sock brand

The account had broken attribution and a £243 cost per result. Here's exactly what I changed.

Read, 6 min
Meta Ads, Attribution
Why your Meta numbers don't match your website analytics

Platform ROAS versus blended ROAS, and the three numbers every DTC brand should actually track.

Read, 5 min
Nigeria, Market Insight
Performance marketing in Nigeria — what's actually different

Five years in this market. The assumptions that break, the ones that hold, and what international playbooks miss.

Read, 7 min
Ready to see what your
account is missing?

Tell me about your account and I will tell you where the problem is most likely hiding.

Work with Roqeebat See case studies
Also on LinkedIn