5+ years driving scalable, data-led growth across FMCG, fintech, banking, food & e-commerce. From strategy to execution — I build systems that convert.
I'm a Performance Marketing & Growth Manager with 5+ years of experience building data-led growth systems across FMCG, fintech, banking, food, and e-commerce — both agency-side and in-house.
My work spans paid media strategy, funnel optimization, attribution architecture, and creative experimentation. I don't just run campaigns — I build repeatable frameworks that turn paid media into a predictable growth engine.
Currently based in Lagos, Nigeria, I've delivered cross-border campaigns across Nigeria and Ghana for regional and global brands — earning back-to-back team performance awards at Wild Fusion Limited.
Took full in-house ownership of a compression sock brand suffering from high acquisition costs (£243 CPR), inconsistent Meta Ads performance, and zero funnel visibility due to cookie consent attribution gaps. Built a structured A/B testing framework using AIDA-based creative frameworks, fixed attribution via dual-trigger Meta Pixel setup, implemented Meta Advanced Matching, and expanded to TikTok Shop.
Launched an influencer-led paid campaign for the Refuel Meal partnership, driving massive first-week transaction volume and long-term audience growth through UGC-amplified creative.
Managed Google Ads with Android-only targeting to drive app installs for the Access More super-app, optimizing weekly with creative refreshes to sustain conversion rates at scale.
Executed a 5-month paid media growth project across Meta platforms, driving massive reach and engagement growth from a low baseline within a short campaign window.
Ran a dual-platform B2B lead generation campaign across Meta and LinkedIn to recruit qualified dealers for Qoray's DODO program — testing Lead Form vs. Website conversion approaches simultaneously on both platforms.
Open to performance marketing roles, consulting engagements, and growth partnerships. Based in Lagos — available globally.