Services

How I work.

Three engagements, built around where brands actually get stuck in paid media. Each one starts with a proper diagnosis, not assumptions.

For brands already spending

Paid Media Audit

You are spending money on ads but the results feel inconsistent, or you suspect budget is leaking somewhere and you cannot pinpoint where. This is a full diagnostic of your existing account.

  • Campaign and ad set structure review
  • Audience targeting and overlap analysis
  • Creative performance breakdown by format and angle
  • Pixel and conversion tracking verification
  • Attribution settings review
  • Budget allocation and wasted spend identification
  • Written report with prioritised fix roadmap
Get in touch to start
How it works
1
Brief call (30 mins)You share context about what you are seeing and what you are unsure about.
2
Account accessYou grant read-only access to the relevant ad account.
3
Audit and diagnosisI go through the account systematically against a structured framework.
4
Report deliveryWritten report with findings ranked by impact, quick wins first.
5
Walkthrough call (30 mins)I walk you through the findings and answer your questions.
For brands launching or scaling

Campaign Build and Management

End-to-end paid media management. I handle strategy, build, tracking, creative direction, weekly optimisation, and reporting so you can focus on the business, not the dashboard.

  • Audience research and campaign strategy
  • Full account build including campaign, ad set, and creative structure
  • Pixel, conversion tag, and tracking setup
  • Creative briefing and ad copy direction
  • Weekly optimisation of bids, budgets, audiences, and placements
  • A/B testing management and creative iteration
  • Weekly performance reports every Monday
  • Monthly 30-minute strategy call
Get in touch to start
Onboarding flow
1
Discovery callGoals, budget, timeline, and current account history.
2
Proposal and agreementScope, pricing, and terms confirmed in writing.
3
Deposit and access50% deposit. You grant account and tracking access.
4
Strategy documentAudience, funnel, KPIs, and creative brief shared for approval.
5
Build, launch and iterateCampaigns go live. Weekly optimisation and reporting begins.
For in-house teams

Fractional Performance Lead

You have someone running your ads but they need senior direction. Or you are building a paid media function and need strategic oversight without a full-time hire.

  • Paid media strategy and planning
  • Account structure reviews and recommendations
  • Creative strategy and testing framework
  • Team reviews and feedback on execution
  • KPI setting and reporting framework design
  • Platform and tool guidance
Get in touch to start
What this looks like in practice
1
Situation assessmentI review what your team is currently doing and where the gaps are.
2
Strategy alignmentWe align on objectives, KPIs, and a 90-day roadmap.
3
Ongoing directionRegular check-ins, account reviews, and strategic guidance on a retainer rhythm.
The process

From brief to results.

1
Discovery
Goals, budget, history, and current tracking state
2
Audit
Account, tracking, creative, and audience review
3
Strategy and Build
Campaign architecture, creative brief, KPI benchmarks
4
Launch
Campaigns go live with confirmation report
5
Reporting and Iteration
Weekly optimisation and monthly strategy calls

Not sure which engagement fits?

Send a message to hello@alaoroqeebat.com describing your account and what you are trying to fix. I will come back with a clear recommendation.

hello@alaoroqeebat.com